Building a website for your university is a smart move as it creates an interactive communication platform for the entire community. Whether you want to inform, educate, create awareness or update the university community of upcoming events a highly functional website is the way to go. It is not easy to create such content for a successful university site but with the right approach and strategy, you can ace it. You need relevant, compelling and engaging content to satisfy intellectually leaning readers. This article delves into tips to write highly compelling content.
How to Write Content for Your University Site?
As the number of internet users across all segments increases, there is a need for businesses and organizations to engage their target audiences online. If your university has no website yet, you are missing out big time because a functional website is an effective communication tool.
With a highly functional university website, you can attract prospective students, parents and guardians of students seeking high-quality education, engage scholars and educationists and provide a central resource for the entire university community. To do this, you need compelling content, and this is not easy but you can look for the best writers among those seeking online book editor jobs. This article explores ways in which you can write meaningful website content for your school.
If you don’t have the prerequisite skills to write good content, you will end up running a low-traffic website which won’t achieve the set objective. To avoid this, consider the following ideas:
- Write from the student perspective
The students understand the school best because they interact with all aspect of the system daily. It is thus advisable to write from their perspective and not from an administrator’s point of view.
- Be Authentic
Don’t overdo the marketing of your college because readers are quick to turn away. According to an Economist Group’s “Missing the Mark” report, 71% of readers become disoriented by content that sounds like a sales pitch. Avoid phrases that make your website sound like a promotional platform and instead focus on aspects that make your school special.
- Use Student Testimonials to Create Content
You cannot ignore the power of testimonials in attracting the target audience. Word of mouth is the best marketing tool and if you can find original testimonials from your university community, you should use it as part of your web content. If students have talked positively about your business, feel free to share such comments as part of your content.
- Be Direct and on Point
Internet users have an infamous short attention span and for this reason, you have to be concise in whatever you wish to say. Avoid long winding content when a few sentences can do the work. The idea is to get to the point and get there fast.
- Use Value Propositions for Page Headlines
Your website should provide value to the readers and the best way to inform the readers is through writing value propositions as the page headings. Consider what your school has to offer and ensure it is unique then craft it into a headline. Try to distinguish what your school offers from the rest of the universities and make sure the reader can notice this instantly when visiting the pages.
- Capitalize on Visuals
Using images and visuals for your website is the smartest technique of attracting and retaining readers on your website. A report published by HubSpot shows that video is the most successful marketing format today. Infographics and other images follow closely when it comes to conversion rates and recall and for this reason, you need to integrate these into your university website content.
Why Good Website Content Matters
- Readers Expect It
Good content is the only way to make your university website relevant. It is the only way to achieve your objectives. According to the Havas Group’s 2017 Meaningful Brands study, 84% of internet users expect brands and organizations to come up with content. A similar survey by Forrester Research says the average person go through 11.4 pieces of content before making purchasing decision.
- Provide Relevant Information
Website content matters a lot because students, parents and guardians use it when selecting which school or education. Potential students will visit your school website to assess the courses offered and look at school services and amenities.
- Great User Experience
User experience matters a lot on any website and for university site, the quality of content helps boost the experience. You have to consider your site’s ranking on search engine result pages (SERPs) which brings in the aspect of search engine optimization (SEO).
- Ideal communication Tool
There is a broad range of web content required including text, infographics and photos, videos, self-assessment tools, audio, diagrams, quizzes, help & guidance tools and online calculators and so much more.
If you want your university website to meet its goals, make sure you create easy-to-read content, add visuals, consider SEO for better ranking and use value propositions for page headlines. If you have just searched for someone to create web content or write my thesis you can start with these tips or find an expert to help you out.