Statistic after statistic comes out showing that more and more people are using their phone to browse the internet, get their news, and buy products – this new, exciting and largely untapped market is excellent if you want your company to grow and come out on top. Mobile apps can help your company’s visibility in numerous interesting ways:
Our era is defined by ease of accessibility – applications, games, and websites all prosper and fail based on how fast and how often they work. That’s why a mobile application is paramount to make your business reach new heights of popularity and growth. It’ll make your website easily accessible, whether you’re having a lazy day on the couch, boarding the bus, or want to use an app quickly while at school. The added opportunities for users to get access to your business easily accumulate over time and help you in the long run.
Targetting a Wider Cross-Section of the Population
Traditional websites and physical offices are getting less and less traffic, and you quickly see them appearing less important in business contexts and plans. We’re seeing Millenials and Gen-Z people completely abandon going on websites or visiting stores to do business, and they usually just use phone apps for most things.
Getting a bespoke software developing firm to create an easy-to-use and stable mobile app to be the forefront of your business will help you reach a wider audience, as well as target markets you previously couldn’t.
Appearing in an Easy-to-Navigate Catalogue
While Search Engines have advanced greatly and help people find your website, and you can hire an SEO company in London, Los Angeles, or Silicon Valley to handle your visibility and help you get to the top of search engines. There is little doubt that the competition on the web is fierce and you have to invest a lot of time, money, and human resources to make it work.
That’s where App stores come in. Whether you want to publish your application on Android or iOS, you have access to simple and intuitive store applications (Play Store and iTunes). It is much easier and more effective to navigate compared to search engines, and the number of mobile applications is markedly lower than the number of websites on the internet. It’s much easier for users to stumble on your application on the Play Store than randomly finding your website. You’ll be able to grow your user base and get more name recognition much easier.
Collecting Your Users’ Data
When people install your app and use it, a very useful byproduct is the data you can gather from that. You can collect a plethora of data that will make your marketing, management, and long-term planning much easier to accomplish successfully.
You can get information such as the age of the person using the app, their buying habits, the most popular product/service on mobile compared to online and in the physical store. This information will illuminate your position in the market, tell you how you can improve your performance, and how effective the new methods you’re going to adopt are.